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Benefits Of Having A Mobile App For Your Business

Every business benefits from mobile app availability and integration. It is the future of everything. Imagine if you didn't have a website for your business or a calculator. Nowadays, its like... You don't have a mobile app for your business!? Where have you been? haha

Are mobile apps really necessary for the success of your small business? Is being "mobile app ready" worth the effort and time that you will be spending to complete the process? What benefits can you earn from using mobile apps for small business? These are just a few of the many questions that you will definitely think of, once introduced to the idea of using small business applications.

As a small business owner making every customer count is one of the most important things you can do and be able to get your business in front of as many eyeballs as possible is of the utmost importance. With the rise of smartphones and everyone downloading apps many consumers are spending countless hours with their heads buried in their phones either searching this or playing that and now it's about time, you realize where you can fit into all of this as a business owner. 

In this article, I would like to talk about the benefits of having a mobile app presence for your business so sit back and get ready for some information that could possibly increase your bottom line every month.

One of the benefits of having an app is simplicity and ease. When consumers find out they can just click once to get information it promotes your business by time spent delivering a valuable resource. Users tend to get distracted when they see a Facebook message, an ad on someone's website or just surfing the web in general. With a mobile app, you can eliminate their distractions and have their complete attention to increase your chance of a revenue making opportunity, a sale!

Another benefit of getting a mobile app for a small business is that you can give customers directions directly to your place of business and even call you with just one tap of the screen. Most consumers will search and then put into their smartphones the location and hope they make it to the right place or they will just find another similar business to give their money over to. Having the app available on their smartphone gives your brand and the user increased awareness.

Now this might possibly be the best benefit of all but when a small business owner is able to send their customers a message, in the form of a push notification, the open rate of a mobile message is 98% compared to an email open rate of 22% or lower. They grow their business quicker this way, we all know sales can be a numbers game at times, and in business you always want to increase your chances of success. It is comforting knowing the push notification that you took time to create, will have a 98% success rate of being opened, bringing awareness to your business and offers.

Another excellent benefit of having a mobile app is promotions. When your customers download your app and you have told you developer about the discounts and promotions, your mobile customers will be able to see that in the app and be able to come to your establishment to redeem it.

Here's a perfect example of why having a mobile app can truly increase your bottom line, I'll keep it simple but let's say you run a bar or night club and you want more sales. Of course, you could have your staff or servers try to run to every customer and sell a drink and work their butts off or you can simply send a message to them and tell them, "For the next 10 minutes only, buy 1 drink and get 1 free." Now if your mind understands numbers and business operations, you can realize how lucrative this method is. Imagine a rush of customers coming to the bar with their cell phones to redeem the promotion and instead of your server going and trying to sell drinks, she is busy pouring drinks at the bar!

As your mind slowly is realizing the possibilities, you should consider a mobile app for your business so you can increase your bottom line this month instead of down the line. This is truly a huge shift in the way business is being conducted for all business industries from online-only businesses to offline businesses.


Using Apps for Small Business:

It enables you to connect to your customers 24/7

It helps you monitor your business even when away from home or office

It makes it convenient to take your business, with you, even when you're out of town or traveling abroad

It facilitates customers to make purchases using just their smartphones - they can buy your product or service on the go, as against having to find your store or a computer, to place their order

It helps to keep up with the changing needs of the market

Maximizes brand awareness and community building

Most efficient way to communicate with your customers

Jay Huffman